We’ve seen her on the Victoria’s Secret runway but this time, she is lending her Mediterranean Renaissance beauty to another fashion giant, Bulgari. The Italian jewelry house introduces supermodel Lily Aldridge as their newest Brand Campaign Ambassador for their Larger than Life Campaign. The 2016/2017 campaign aims to convey their Roman spirit, their love for extravagance, and their lust for boldness and color. Lily Aldridge – with her bronzed elegance, her exquisite nature and her Romanesque charm – is the perfect pick to portray Bulgari’s distinctive character.
Bringing in his cutting edge style, world-renowned photographer Mario Testino has been tapped to capture Lily Aldridge as she embodies Roman elegance with contemporary flair. Together, they are the dream fashion collaboration.
Lily Aldridge has never been a stranger in front of the lens. Coming from a fashion-forward family, she launched her modeling career at the age of sixteen. Since then, she has continued to dominate the fashion world. Though best known for her work with Victoria’s Secret and Sports Illustrated, she has also appeared in the most recognized fashion magazines, including Harper’s Bazaar, Elle and Glamour. Her impressive career has every model obsessed fashion girl hooked, and it seems like Bulgari cannot get enough of her as well.
Bulgari’s CEO Jean-Christophe Babin says that Lily is not afraid to be daring. Praising her strong yet elegant persona, he says that, “Lily Aldridge is the perfect choice to interpret our brand’s brazen spirit. Her beauty seems straight out of Mediterranean renaissance, not merely conventionally perfect, but incredibly intense and sensually unpredictable – just like our jewels!”
The supermodel, taking pride in her Italian roots, says that she is privileged to become the new face of the brand so familiar to her. “I feel somehow connected with its daring spirit, and to its unmistakable charisma. Bulgari’s Italian soul infuses joy and life into the world, and I sincerely hope to honor its distinctive approach. To me, Bulgari is not just a visionary brand, it also represents a Roman way of life that balances glamour with indulgence, and enjoyment with exuberance,” expresses Aldridge.
Bulgari has been a symbol of Italian glamour with a style parallel to the Romans. Dedicated to creating perfect beauty, the Romans have been best at bringing to the world the most exquisite works of art – including to the fashion world. With her undeniable allure and her love affair for jewelry, Lily Aldridge evokes “Roman opulence,” making her the ultimate Bulgari woman.
The new Bulgari brand campaign, with Lily Aldridge fronting for the Italian jewelry house, will launch on October 2016.
WORDS BY JUSTINE LIMJOCO